Client: Milkway Transport
Milkway Transport
Full site design and build for Milkway Transport, a South African freight and logistics company operating a fleet of 50 vehicles and a network of 350 transport partners nationwide.
Context
Milkway Transport is a 100% black-owned logistics company based in the Eastern Cape, providing freight broking, dedicated fleet services, and logistics consulting to some of South Africa's leading brands. They needed a professional web presence that reflected the scale and credibility of their operation.
The Problem
As a growing logistics business securing contracts with major industry players, Milkway needed a site that communicated reliability and professionalism clearly.
Design System
The palette pairs Safety Orange (#FF6600) with a deep navy (#1E2D64), two colours that do exactly what they need to in the logistics industry. The orange signals energy and visibility while the navy brings authority and trust. White gives the layout room to breathe and keeps the overall feel clean and professional.
Work Sans carries the entire site, with the Black weight handling display headings and Regular, SemiBold, and Bold covering everything else. It's a practical choice that fits the brand well, structured and legible without being corporate or cold.
Project Description
I designed and built the site from scratch in Figma before developing it in Next.js with Sanity CMS. For a business operating at Milkway's scale the priority was clarity, the site needed to communicate their services, fleet capacity, and partner network quickly and credibly to potential clients.
Sanity CMS gives the team the ability to manage content updates independently without needing a developer for routine changes, keeping the site current as the business continues to grow.
Outcomes & Reflection
A clean, professional platform that accurately represents a logistics business operating at a serious scale. For a marketing site the measure of success is simple: does it make the right impression on the right people. This one does.
It was a straightforward project scope wise, but working with a logistics company securing major national contracts was a good reminder that a well executed simple site often serves a client better than an overly complex one.